Unveiled at WWDC 2024, Apple Intelligence marks a push by the Cupertino company into the world of AI, specifically generative AI.

Much like Google, Apple is now exploring how AI can help people in their everyday lives, only Apple has a big focus on privacy. So for the lowdown on Apple Intelligence, read on. 

What is Apple Intelligence?

WWDC

A selection of things Apple Intelligence can do (Image credit: Apple)

Apple Intelligence is Apple’s multimodal, cross-platform approach to today’s AI computing trend. It’s coming to just about every Apple platform and most newer Apple devices. Apple Intelligence includes generative AI features, like writing and image creation, as well as an improved Siri assistant, and much more. 



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