Before launching her latest startup, Lily Walla envisioned a way to connect three very important things: the trillion-dollar purchasing power of women in the U.S., the desire of women to pass along information about deals or online recommendations to others, and the need for women to be seen and heard as they juggle myriad tasks between work and home.
So, earlier this year, Walla launched a new online marketplace called Auggie, the first such platform to connect the dots between commerce, content…
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