contact@nettrixinnovation.co.uk sent you a conversion tracking tag The Google Ads user contact@nettrixinnovation.co.uk has shared a conversion tracking tag to track clicks on your website as conversions. To add this tag to your website, follow the instructions below. How to use the tag For conversion tracking to work, you’ll need to install the conversion tracking tag, which consists of a Google tag and an event snippet. You’ll also need to add code so Google Ads records a conversion only when a customer clicks on a chosen link, button, or image. If installing the tag with Google Tag Manager, follow these instructions instead. If any of your web pages are built using AMP, you’ll need to add tags to both the AMP and HTML versions. Instructions are included for both. HTML PAGES Install the Google tag on every page of your website. Open the HTML for each page. Choose from the following options: If you haven’t installed the Google tag on your website, copy the tag below and paste it between the head tags (): See more guidelines on setting up the Google tag. If you installed the Google tag on your website from another Google product (example: Google Analytics) or from another Google Ads account, copy the ‘config’ command below and add it to every instance of the Google tag, right above the end tag. gtag(‘config’, ‘AW-16623803614’); If you or a manager account already installed the Google tag on your website while setting up the tag for another conversion action, make sure that the tag is on every page of your website and check that the ‘config’ command has this Google Ads account’s conversion ID: AW-16623803614 Save the changes to your webpages. Install the event snippet on the page that has the button or link you’d like to track. Open the HTML for the page. Copy the snippet below and paste it between the head tags () of the page, right after the Google tag. Add code to dynamically pass values to the value and currency parameters. This allows you to track conversions with transaction-specific values, such as the revenue from a sale. Add an onclick attribute directly to the code for the button or link you’d like to track. The code you use will depend on how the link or button is displayed on your site: as a text link, button, or button image. Add the code to a text link: In the code below, replace “http://example.com/your-link” with the URL for your website or telephone link, and replace “Download now!” with your link text. Download now! Add the code to a button: This code shows you how to add click tracking functionality to a button using the tag. Replace “http://example.com/your-link” with the URL for your website. Submit Add the code to a button image: In the code below, replace “download_button.gif” with your button image, replace the width and height with your image’s parameters, and replace “http://example.com/your-link” with the URL for your link. Save the changes to your webpage. AMP PAGES You should follow these instructions for any of the pages built using the AMP framework. Install the Google tag on every page of your website. Open the HTML for each page. Choose from the following options: If you haven’t installed the Google tag on your website, add these two tags: First, copy the tag below and paste it between the head tags (), before the AMP JS library. Then, copy the tag below and paste it between the body tags () of all of your AMP pages See more guidelines on setting up the Google tag. If you installed the Google tag on your website from another Google product (example: Google Analytics) or from another Google Ads account, copy the line below and include it in the “config” section of every instance of the Google tag. “AW-16623803614”: { “groups”: “default” } If you or a manager account already installed the Google tag on your website while setting up the tag for another conversion action, make sure that the tag is on every page of your website and check that the “config” section has this Google Ads account’s conversion ID: AW-16623803614 Save the changes to your webpages. Install the event snippet on the page that has the button or link you’d like to track. Open the HTML for the page. Find a CSS selector for the button or link you’d like to track. For example, you could use “#purchase” or “.out-button” if your button is set up like the following: Click Copy the snippet below and paste it into the “triggers” section of the Google tag. Change the value of “selector” to match the clicked item. “C_VVntYE1cS8U”: { “on”: “click”, “selector”: “CSS_SELECTOR”, “vars”: { “event_name”: “conversion”, “value”: 1.0, “currency”: “GBP”, “send_to”: [“AW-16623803614/ajzPCMqUrb0ZEN657PY9”] } } Add code to dynamically pass values to the value and currency parameters. This allows you to track conversions with transaction-specific values, such as the revenue from a sale. Save the changes to your webpage.